How to Get Clients as an Event Planner Carve out a niche for yourself in the event industry. Build up a solid portfolio of clients. Start your own website. Advertise on social media. Build up a local buzz. Network with nonprofits.
On average, freelance event planners can earn anywhere from $50 to $150 per hour, depending on their experience, location, and the complexity of the event, ing to Business Yield. For larger events, some planners opt for a percentage model, usually taking 10% to 20% of the total event budget.
Common event requirement categories include: Venue hire. Audio-visual equipment and production. Food and beverage costs. Marketing and promotion. Security and staffing. Keynote speaker or entertainer fees. Transportation and accommodation. Event signage and set design.
When creating your event planner contract, be sure to include the following details: Contact information for both parties. Date and time of the event including an end time. A detailed description of the event. Description of the duties and responsibilities of the event planner. Breakdown of costs and fees.
Market unpredictability: Unexpected outcomes occur frequently, meaning event contracts carry unpredictable market risk. Liquidity concerns: Since some event contract markets remain relatively new and untested, they pose some liquidity risks when few active parties are interested in a contract.
An event contract essentially includes the following: Details of the event, including venue, date, time, etc. Parties intention from the event. Services provided by the planner.