One of the easiest and most effective ways to get your first clients is to start with the people you already know. Reach out to your friends, family, and acquaintances and let them know about your new business. Ask them if they know anyone who is planning an event and might need your services.
There are two million events organized in the US every year. That is almost 5,500 events every single day. And a profit margin of planners is 15-40% of the budget (some $500 billion annually spent on events, ing to Entrepreneur).
And a profit margin of planners is 15-40% of the budget (some $500 billion annually spent on events, ing to Entrepreneur). The event industry is booming with a 10% growth a year. So, if you have been waiting for the sign to make a living with your passion, this is your big chance.
How to plan an event in 10 steps Organize your objectives. Establish a budget. Build an event team. Select a venue and date. Choose event management software. Establish vendors, sponsors and partners. Plan the program and entertainment. Brand and market the event.
A gross profit margin of over 50% is healthy for most businesses. In some industries and business models, a gross margin of up to 90% can be achieved. Gross margins of less than 30% can be dangerous for businesses with high gross costs.
On average, freelance event planners can earn anywhere from $50 to $150 per hour, depending on their experience, location, and the complexity of the event, ing to Business Yield. For larger events, some planners opt for a percentage model, usually taking 10% to 20% of the total event budget.
In summary, the success of an event is determined by the following five essential event management elements: concept, coordination, control, culmination, and closeout. You can ensure that your event is well-organized, well-executed, and memorable for your attendees by incorporating these elements into your planning.
Develop Your Event Goals and Objectives. Organize Your Team. Establish Your Budget. Create a Master Plan. Plan for VIPs, Keynote, and Entertainment. Set the Date. Reserve Your Venue. Market and Promote Your Event.