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5 Tips For Conducting Your First Customer Discovery Interviews DO NOT mention your idea/invention/solution. ... always Have a Hypothesis Going In. ... Emphasize current and past behavior over future behavior. ... Show some weakness. ... Embrace the ?see what happens? mindset.
The goal for conducting interviews is to seek information from clients that will help refine the challenge, journey map, and diagnosis of barriers. Interviews can help to formulate insights and develop hypotheses about clients' needs and their experiences with your product or service.
Frame: Summarize the purpose of the interview with the customer. Qualify: Ask a screener question to determine if the customer is relevant to your customer persona. Open: Warm-up questions get the customer comfortable talking. Listen: Let the customer talk, and follow up with ?what? and ?how? questions.
First impressions last. Check your tech. Know your audience. Dress up for your interview. Look professional, organised and be audible. Virtual interviews are the norm. Test your connection and sound beforehand, and make sure you're in a well-lit area with no background noise. ... Anticipate interview questions. Get in the zone.
Here are nine steps you can take to conduct an effective project discovery phase: Form a discovery team. Find a problem to solve. Define the desired outcome. Gather opportunities. Choose the target audience. Survey people in your target group. Define the scope of work. Arrange the technical aspects.