Oregon Contract between Manufacturer and Distributor Regarding Minimum Advertised Price

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US-01540BG
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This form is a generic example that may be referred to when preparing such a form for your particular state. It is for illustrative purposes only. Local laws should be consulted to determine any specific requirements for such a form in a particular jurisdiction.

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FAQ

A MAPP MAP pricing or an IMAP, as they are commonly called on the internet, is a contractual arrangement that requires a retailer to display a minimum advertised price (MAP) despite the actual selling price. So, in short, this is a control on the advertised price, but not on the actual price of the product.

IMAP stands for Internet Minimum Advertised Price. It is a MAP policy that brands draft specifically for products sold online.

An iMAP is specific to prices advertised online, but an eMAP includes all electronic communication channelseven text messaging. MAP pricing is broader than these two policies, and covers all print, physical, and digital channels a retailer may use to list pricing.

A MAP policy is a policy or condition that dictates the absolute cheapest price a distributor or retailer can advertise a product for outside of the store. These policies usually include incentives for companies to comply with the terms and equally include repercussions in the event of a violation of the policy.

Tip. In general, there's no law that requires companies to honor an advertised price if that price is wrong.

Manufacturers use RPM policies or agreements to prevent retailers from selling products below a specified price. MAP policies are perfectly legal under U.S. antitrust laws.

An arrangement in which a supplier sets a lower limit on the prices its resellers may advertise for the supplier's products. MAP programs may take the form of a unilateral policy imposed by the supplier or an agreement between the supplier and its resellers.

MAP violation is when a reseller advertises a product below the appointed price which was set in a MAP policy agreement between a manufacturer and its retailers.

Unlike a resale-price-maintenance agreement, a MAP policy does not stop a retailer from actually selling below any minimum price. In a resale price maintenance policy or agreement, by contrast, the manufacturer doesn't allow distributors to sell the products below a certain price.

Second, MAP pricing is a one-way policy established by the manufacturer.

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Oregon Contract between Manufacturer and Distributor Regarding Minimum Advertised Price