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How much does it cost to litigate a trademark? Trademark infringement lawsuits that advance to trial are estimated to cost between $375,000 to $2 million per case.
In a nutshell, a plaintiff in a trademark case has the burden of proving that the defendant's use of a mark has created a likelihood-of-confusion about the origin of the defendant's goods or services. To do this, the plaintiff should first show that it has developed a protectable trademark right in a trademark.
A trademark license is typically accomplished through a contract, like the written agreement form that follows. After the parties have negotiated and signed their agreement, the document should be recorded with the U.S. Patent and Trademark Office (USPTO).
You may challenge an application for trademark registration at the USPTO by filing an opposition with the TTAB within 30 days after it is published in the Official Gazette.
You win a trademark opposition by promptly reaching a reasonable settlement, which may feature a co-existence agreement between the parties. Accomplishing this before you spend time, effort, and attorney fees pursuing litigation that you may not be able to afford, given the cost through completion, is indeed a victory.
Settlement Options for Trademark Disputes Amendment of Goods or Services. Parties are becoming more creative in finding resolutions. ... Amendment of the Trademark. Another option is to amend the trademark. ... Abandonment of Application, Surrender of Registration, Withdrawal of Proceeding. ... Assignments, Licenses, & Disclaimers.