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Your goal is a 70% profit margin on your flowers and hard-goods. The mark-up on your flowers is typically 3 to 4x your wholesale cost. The mark-up on your hard-goods is usually 2 to 2.5x your cost.
Florists are artists who use creativity and organizational skills to arrange unique floral and plant designs.
The Clauses You Absolutely Should Have in a Florist Contract Fees Clauses + A Right to Adjust Pricing Language. ... Exclusive Florist & Florals Clause. ... Floral Substitution & Sizing. ... Changes to Floral Quote. ... Delivery, Set-up & Tear-down. ... TLP's Take.
They report that the top paying areas for florists in the U.S.A. include Northwest Colorado, Santa Barbara, San Fransisco, and the District of Columbia, with an average mean salary between $41,000-45,000, and an hourly wage of approximately $19-22/hour in these areas.
Your Florist Contract should start with a Fees and Retainer Clause, Rescheduling Clause and Client Cancellation Clause. These clauses explain your rates, your retainer policy (usually including a non-refundable retainer) and let your clients know upfront penalties for late payments and nonpayments.