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Startup advisors are almost always paid with equity compensation. Companies often set aside 2-6% of the equity, shared amongst key board members who can help them make inroads in specific ways and scale the business.
Therefore, an advisor-company agreement typically has a vesting schedule of 1-2 years with either no cliff or a short one of 3 months. In comparison, it is a common practice to have an ESOP vesting schedule of 4 years with a 1-year cliff.
An advisor may receive between 0.25% and 1% of shares, depending on the stage of the startup and the nature of the advice provided.
Sometimes a young company will form an advisory board and allocate equity as an incentive for board members. Individual advisors may get anywhere from 0.25% to 1% of the company's equity. The exact figure may depend on how much the advisor contributes to the company's growth.
The most common equity amount which startups give to a longer-term advisor who works less than two days a month and is paid only in equity is 1%. This is a good starting point for determining equity compensation for general advisors.