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The primary purpose of advisory shares is to compensate advisors for their non-financial contributions rather than grant them decision-making power. With regular shares, shareholders have voting rights. Anyone holding equity shares has the ability to vote on matters that affect the company.
Ans: Equity Advisory meaning is a stock market service provided by advisors who are experts in the field. They analyse their client's financial situation and suggest the best investment opportunities to help achieve their financial goals.
Roughly speaking, no more than 5% of a company's total equity should be allocated to advisors - and it can be much less. A company can also form an advisory board to help with this. Individual advisors can be compensated depending upon their contribution to the startup.
Restricted stock awards It gives advisors the opportunity to be shareholders upfront (at the time the grant is accepted) and receive the shares in exchange for their services. The fair market value is very low at this point, which means a lower and more favourable tax outcome for the advisor.
The most common equity amount which startups give to a longer-term advisor who works less than two days a month and is paid only in equity is 1%. This is a good starting point for determining equity compensation for general advisors.