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How to Write a Testimonial Describe a Problem to Solve or Goal to Hit. ... Provide Background Information. ... Illustrate the Benefits of the Product or Service. ... Show How You Overcame Objections. ... Provide Specific Details and Data. ... Mention the Creator's Name. ... Include a Photograph or Video. ... Link to the Testimonial Creator's Website.
Determine what story you want to tell. You want your testimonials to tell a story about your product and business. ... Ask specific questions. ... Keep it short and conversational. ... Use the customer's name and include pictures, if possible.
Combine text with visuals Including photographs and other visuals makes your testimonials more credible. Photos of your customers, as well as videos that show your customers using the product, are particularly powerful.
Here's a B2B customer testimonial template based on this real-world example: [Talk about a benefit of the product or service used] [Talk about how it addressed a pain point] [Give a personal introduction] [Talk about the company] [Highlight a tangible result] [End with an endorsement]