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You may be interested in learning how to patent a name in addition to how to patent an idea, however, you cannot patent a name. Instead, you can trademark it by filing an application online at .uspto.gov.
You will need to register it as a trademark with the United States Patent and Trademark Office. The name that you select for your company must be distinctive to receive trademark protection. Common words or phrases that are not inherently distinctive are not offered trademark protection.
To protect your brand name and logo, you will need to utilize the trademark registration service. Both patents and trademarks are registered with the United States Patent and Trademark Office. You will need to submit the proper application and pay the appropriate fees.
You cannot trademark your likeness just to prevent its use without your express permission; there must be a commercial activity associated with your likeness in order for you to register for a trademark. The United States Patent and Trademark Office will not register a trademark simply for the sake of registration.
However, trademarks can extend to protect personal attributes like an individual's name, image, and likeness which establish exclusive rights to control and prevent unauthorized use or exploitation of their identity. Trademark protection can be obtained at the state or national/international level.