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List of the Advantages of Licensing It creates an opportunity for passive income.It creates new business opportunities.It reduces risks for both parties.It creates an easier entry into foreign markets.It creates self-employment opportunities.It offers the freedom to develop a unique marketing approach.
Precisely identifying which intellectual property will be the subject of the license is necessary to ensure both parties are on the same page and not exceeding their rights. Scope of the Grant.Exclusivity.Territory.Term.Compensation.Termination.Conclusion.
Licensing Agreement Example For example, a movie studio might license copyrights for its characters from a popular movie to a toy manufacturer for making action figures that can be sold in the market.
In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
The most important part of the licensing deal is the exchange of value. To obtain the right to use the licensor's intellectual property, the licensee pays a fee, called a royalty.
As a general rule, any well-drafted license agreement should address the following topics: Scope of the grant.Term and renewal.Performance standards and quotas.Payments to the licensor.Quality control, assurance and protection.Insurance and indemnification.Accounting, reports and audits.
How to Negotiate a Licensing Agreement Like a Pro Do your homework.Start with a term sheet.Manage your expectations.Be patient.Have a win-win attitude.Don't lose your sense of humor.Remember to hold something back.Put yourself in their shoes.
The steps for making a license agreement are as follows: Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.
The most commonly used licensing agreements will include trademarks, technology, and trade secrets. Many times, these agreements will include more than one form of intellectual property. Many agreements have some similarities, but there are some significant differences as well.