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The 9 Parts of a Good Marketing Brief Company Description. Yes, everyone already knows what your company does and what its values are, but it's good to include these ideas in your brief. ... Campaign Purpose. ... Project Summary. ... Goals and Objectives. ... Target Audience. ... Campaign Strategy. ... Deliverables. ... Timeline.

How to create a marketing brief Identify the purpose of the project. Discuss the purpose of the marketing campaign with executives and stakeholders. ... Get input from key team members. ... Set goals. ... Determine your target audience. ... Outline the campaign strategy. ... List the deliverables. ... Verify any mandatory information. ... Review schedule.

Deliverables. Your deliverables are the specific items that you plan to create. A creative brief might have one deliverable, especially if it's a large piece of content, such as an ebook, or several. For example, a blog post might require both written and visual deliverables.

Mandatories: Clearly list what must be included in the campaign. Mandatories might include a call to action, disclaimers, logos, telephone numbers, web addresses, or social media links.

A marketing brief template is a document that outlines the key information and requirements for a successful marketing strategy. This typically includes details about your target audience, goals, strategies for promoting your products or services, and other relevant information related to your marketing efforts.

A marketing brief should accomplish 4 critical points for the team: Explain the purpose of a given marketing strategy. Detail the measurements that will determine the success of a campaign. Identify the audience and expected outcomes of the project.

Generally, a marketing strategy outlines business goals, target market, buyer personas, competitors, and value for customers. It provides a long-term vision for overall marketing efforts, often looking many years ahead.

As a top level overview, a written marketing brief should include these things: An overview of your business. The objectives of your marketing brief. Your target audience and market. Channels. The problem you're facing. Competitor information. Brand strategy. Expected marketing campaign deliverables.