Store Zip Code Contract For Free

Stores want your ZIP code because, combined with your name from your credit card, they can use it to find out other information about you from commercial databases, like your full mailing address. They may even sell the information to data brokers, who sell it to other marketers.

(Making you key it in serves as an added security measure to foil a thief who doesn't know the numbers.) But it's usually unnecessary at brick-and-mortar stores, so just say no. And your ZIP code certainly shouldn't be posted on social media or other public websites.

Zip code targeting is a great option for your business if you are looking to target people in a certain area. You can reach your potential customers better with this kind of targeting. This is a great way for you to figure out the location of your target market.

When it comes to USA zip codes, they are always 5 digits long. However, sometimes these codes may also include leading zeros. If you store these zip codes as integers, any leading zeros would be stripped, resulting in missing data. As such, it's usually better to store zip codes as 5 character strings.

Zip Code Marketing, also known as Zip Code Advertising, allows marketers to spread mass awareness in key geographical areas of interest based on specific zip code(s). By targeting mobile users at the zip code level, you can engage consumers in specific locations to impact immediate and future behaviors.

Like British, Irish and Dutch postcodes, Canada's postal codes are alphanumeric. They are in the format A1A 1A1, where A is a letter and 1 is a digit, with a space separating the third and fourth characters.

Alone, your ZIP code might not be of much value all by itself, but criminals will take that information and post it on underground sites where they buy, sell and trade bunches of personal information. From those sites, criminals can purchase enough of your personal information to use it for fraud.

(Making you key it in serves as an added security measure to foil a thief who doesn't know the numbers.) But it's usually unnecessary at brick-and-mortar stores, so just say no. And your ZIP code certainly shouldn't be posted on social media or other public websites.