Specify Personality Document For Free

There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and sophistication. Customers are more likely to purchase a brand if its personality is similar to their own.

Amazon's brand personality is sincerity and competence. Amazon offers a personal relationship with all of its products and services, making them one of the most trusted brands globally. Its personality traits include reliability, competence, sincerity and care.

Excitement: these brands are often bold, creative, and spirited, like Red Bull or Tesla. Competence: brands that fall into this personality type are intelligent and reliable. Think Volvo or Microsoft. Sophistication: these brands, like Chanel or Apple, are often upper-class, glamorous, and charming.

To inspire and nurture the human spirit. Togetherness, care, inspiration, inclusiveness. Warm, friendly, human, welcoming, inspirational, caring.

Competence?reliable, intelligent, successful(Volvo, Google, Intel, Microsoft) Sophistication?upper class, charming(Tiffany, Rolex, Gucci, Apple)

So, let's walk step-by-step through the process of defining brand personality. Understand Your Audience Archetype. ... Identify The Role Of Your Brand. ... Select The Perfect Archetype That Suits Your Brand. ... Choose An Additional Archetype. ... Create A Mood Board. ... Define Your Brand Voice.

The starting point of Apple brand personality is how the product makes you feel. The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

Sincerity?down-to-earth, honest, wholesome, cheerful(Disney, Hallmark, Amazon, Cadbury) Excitement?daring, spirited, imaginative, up-to-date(Tesla, Red Bull, Coca-Cola, Nike) Competence?reliable, intelligent, successful(Volvo, Google, Intel, Microsoft) Sophistication?upper class, charming(Tiffany, Rolex, Gucci, Apple)