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A survey that measures the entire target population is called a census. A sample refers to a group or section of a population from which information is to be obtained. Survey samples can be broadly divided into two types: probability samples and super samples.

Public opinion, or popular opinion, is the collective opinion on a specific topic or voting intention relevant to society. It is the people's views on matters affecting them.

A benchmark poll is generally the first poll taken in a campaign. It is often taken before a candidate announces their bid for office, but sometimes it happens immediately following that announcement after they have had some opportunity to raise funds.

Polling is the act of voting in an election. There has been a busy start to polling in today's local elections. Elections were postponed the day before polling was due to take place.

The most glaring difference between an open-access poll and a scientific poll is that scientific polls typically randomly select their samples and sometimes use statistical weights to make them representative of the target population.

A push poll is an interactive marketing technique, most commonly employed during political campaigning, in which an individual or organization attempts to manipulate or alter prospective voters' views under the guise of conducting an opinion poll.

What's a public opinion poll? A scientific, nonbiased public opinion poll is a type of survey or inquiry designed to measure the public's views regarding a particular topic or series of topics. Trained interviewers ask questions of people chosen at random from the population being measured.