Introduce Feature Document For Free

A product feature is a specific piece of functionality that provides a corresponding benefit or set of benefits for the customer. A benefit is the positive outcome or advantage gained from using that functionality. In other words, benefits describe why a feature ultimately matters to the customer.

A document that financial service providers are obliged to offer retail clients before they open certain investment or savings products. It must outline the main characteristics of the financial service in a simple format, so the potential client can decide whether it is right for them.

This is where Product Managers break down how the feature will function from a user perspective. The content should be structured with adequate headings and bullet points to make the information easy to read.

The first page/topic must contain an overview that addresses the questions What, Why and When. Here, it is important to talk of the importance of the feature from a business perspective. For example, it could be as simple as maintaining data quality or consistency as the business evolves.

How to Write a PRD (Product Requirements Document) Define the Purpose of the Product. Break the Purpose Down Into Features. Set the Goals For the Release Criteria. Determine the Timeline. Make Sure Stakeholders Review It.

Summary: A product requirements document (PRD) defines the requirements of a particular product, including the product's purpose, features, functionality, and behavior. It serves as a guide for business and technical teams to help build, launch, or market the product.

For a product like an oven, self-cleaning, warming bins, smooth stovetops, and affordability, safety, ease of use are the product features and benefits examples, respectively. For marketing management, it is essential to prioritize and define features to better understand the consumers or users.

When properly executed, the process of documenting necessary information for a new product feature will help Product Managers to discover and define: The what, why, how, when, and who of a feature.