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Conversion rates are calculated by simply taking the number of conversions and dividing that by the number of total ad interactions that can be tracked to a conversion during the same time period. For example, if you had 50 conversions from 1,000 interactions, your conversion rate would be 5%, since 50 ÷ 1,000 = 5%.

SEO (or search engine optimization) refers to the process of boosting your website's organic traffic and sales through major search engines like Google, whereas CRO (or conversion rate optimization) refers to the process of constantly analyzing website performance metrics in order to get more sales.

Conversion rate is calculated by dividing the number of conversions (desired actions taken) by the total number of visitors and multiplying the result by 100 to get a percentage.

Average conversion rate optimization (CRO) pricing can range from $800 to $10,000 per month for CRO services from a professional agency or around 30% of your marketing budget to implement and manage a CRO strategy in-house.

5 steps to conversion rate optimization Start with the why. Before you carry out any research, you need to determine your conversion goals. ... Hypothesize. ... Prioritize. ... Test and experiment. ... Learn, test, and repeat.

Conversion rate optimization, or CRO, is the process of increasing the percentage of users or website visitors who complete a specific action to increase the number of leads you generate.

Conversion Rate Optimization Strategies Create text-based CTAs within blog posts. ... Add lead flows on your blog. ... Run tests on your landing pages. ... Help leads become MQLs. ... Build workflows to enable your team. ... Add messages to high-converting web pages. ... Optimize high-performing blog posts.

For example, if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. If the conversion rate can be improved to 15% by optimizing different elements on the page, the number of conversions generated jumps by 50% to 300 per month.