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"Creative briefs contain instructions for producing a wide range of creative deliverables?not just written content. Among other things, they generally include company background information, campaign goals, key messaging, and brand statement(s).?

In a creative brief, you articulate your vision and justify its benefits, as well as plan how you will target your audience. From the beginning, a creative brief puts everyone on the same page before launching a project. A well-written creative brief will save you time.

How to Write a Creative Brief Decide on a name for the project. Write about the brand and summarize the project's background. Highlight the project objective. Describe the target audience. Interpret the competitive landscape. Prepare the key message. Choose the key consumer benefit. Select an attitude.

How to write a brief Explain the goals and motivations. You should start your brief by writing about the project background and brand. ... Highlight specific objectives and challenges. ... Describe your target audience. ... Examine competitors. ... Ask for feedback.

A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including: Project purpose. Objectives.

How to Write a Creative Brief Decide on a name for the project. Write about the brand and summarize the project's background. Highlight the project objective. Describe the target audience. Interpret the competitive landscape. Prepare the key message. Choose the key consumer benefit. Select an attitude.

But a brief isn't designed to impress ?it's designed to do the job. The creative brief template described here includes the main elements a creative brief needs to address: the objective, the audience and the message.