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Press Release Basics It should include the following elements: a catchy headline, a summary of the main points, a quote from a key person involved, the details of the show (dates, times, venue, tickets, etc.), and a boilerplate with your contact information and background.

Support Your Press Release Distribution: How to Pitch Your News to Journalists Include a brief overview of the news in your email to journalists. ... Offer an exclusive. ... Don't send attachments: If you include photos or visuals of any kind, send a link. ... Don't turn it into a sales pitch. ... Personalize the pitch.

?The first sentence of your press release should be a summary of your story. Highlight all the key details about this news. Make sure your opening includes the five Ws: who, what, where, when and why.

This Theatre Press Release Statement shows information about the play like the title, director, plot, cast, date, time, location, press contact details, and the ticket price. This press release template also uses a catchy headline that will make the media interested in reading the whole document.

Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.

3 Must-Have Elements for Your Next Press Release #1: A compelling headline that drives your audience to keep reading. #2: A clear and concise call to action (CTA) #3: A scan-fighting format. Bonus points.

How do you write a press release? Find a newsworthy angle. Write an attention-grabbing headline. Write your opening sentence (aka, lede) Craft two to five strong body paragraphs with supporting details. Add quotes. Include contact information. Write boilerplate copy.

How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.