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Project goals & objectives: Outline what needs to be accomplished, how it'll be measured and what success will look like. Project scope: The scope of a project simply refers to all the tasks that will be executed. Project deliverables: List how to deliver the message to the audience and what the best way to do that is.

The creative brief is a document that outlines your campaign theme, the audience you're going to target, the channels that will be used, the sizes of the things you want to create, the assets, the pixel dimensions, and other specifications related to the creative formats required for that campaign.

Your creative brief should have a clear single-minded objective of what you are looking to do, a tightly defined target, consumer insights that explain your consumer, the overarching brand idea the work needs to fit, the main message you want to communicate, and any support points that will help reinforce your message.

Now let's dive into a few key pieces of information your creative brief should include and questions it should answer. Describe your company. ... Summarize the project. ... Explain your objectives. ... Define your target audience. ... Outline the deliverables you need. ... Identify your competition.

A creative brief is a document that outlines the creative approach and deliverables for a new body of work ? typically for a marketing or advertising campaign. It connects the creative work requested to the broader business goals by clearly outlining the strategy of the campaign.

On the other end, the client will now have something to refer to when it comes to tracking the progress of the campaign. The creative brief needs to be compelling and should consist of seven key elements.

A creative brief contains project details including: Project purpose. Objectives. Requirements. Messaging. Demographics. Deadlines.

An effective Digital Marketing brief will contain an overview of your entire project, which includes: Content-type wanted ? include samples of the content if you can. Key dates & deadlines. Audience for project. Deliverable outcomes. Project goals.