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There are three main reasons as to why people conform, normative social influence, informational social influnece and social impact theory. This type of social influence is associated most commonly with compliance (going along with the majority even if you don't accept their beliefs because you want to be accepted).

Norms are implicit rules shared by a group of individuals, that guide their interactions with others and among society or social group. Herbert Kelman identified three major types of conformity: compliance, identification, and internalization.

Compliance: Changing public behaviour but not private beliefs in order to fit in with the group. Identification: Changing public behaviour and private beliefs but only when WITH the group. Internalisation: Changing private beliefs for a long period of time, even without the presence of the group.

Several factors are associated with increased conformity, including larger group size, unanimity, high group cohesion, and perceived higher status of the group.

Similarly, Latane and Wolf cite Solomon Asch's work with "the magic number three". After his experiments, Asch concludes that when the majority consists of just one or two individuals, there is very little conformity.

What are the three types? Compliance, Identification and Internalisation.

Conformity is the act of ?tting in with the group. As a group-living species, much of our behav- ior is focused on preserving group cohesion. The. tendency to change one's behavior to match the.

The Value of Conformity: By conforming to one group (In group) the individual may be able to counter the pressure of another group (the out group). Generally a person conforms to the in group and not to the out group. This gives him a we feeling and a sense of belongingness.