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How to write a winning SEO proposal in 10 steps Step 1: Ask your prospect some questions. ... Step 2: Don't reinvent the wheel every time. ... Step 3: Write a killer executive summary. ... Step 4: List your deliverables. ... Step 5: Show them that you can get the job done. ... Step 6: Build a timeline. ... Step 7: Make an offer they can't refuse.

An SEO proposal is essentially your agency's sales pitch?it's your chance to convince a new client that your marketing agency is the perfect fit for them. For existing clients, bringing up search engine optimization is an opportunity to upsell with an SEO project.

Every good SEO proposal should include a case study section that highlights work that you've done for similar clients before. The client can immediately see what it would be like if you solved their problem too.

A typical SEO proposal includes the following five sections: Define the Problem & Set Goals in an Introductory Letter. Start with an introductory letter that thanks your potential client for the time they spent on the SEO discovery call. ... Describe the Strategy. Now, it's time to describe your agency's approach to SEO.

SEO Content Strategy Make a list of topics. Make a list of long-tail keywords based on these topics. Build pages for each topic. Set up a blog. Create a consistent blogging schedule. Create a link-building plan. Compress media files before uploading them to your site. Stay up-to-date on SEO news and best practices.

The most common example of on-page SEO is optimizing a piece of content to a specific keyword. For example, if you're publishing a blog post about making your own ice cream, your keyword might be ?homemade ice cream.? You'd include that keyword in your post's title, slug, meta description, headers, and body.

How To Write An SEO Pitch Deck Focus your SEO pitch on the clients and their problems, not on why your agency is so great. Show that you have already done in-depth research to understand the clients problems, industry and market. Show you've identified their target audience and know how to appeal to them.

Here is a checklist for creating a winning SEO proposal. Include a client-centric introduction. ... Mention your unique advantage. ... Align your proposal with the client's goals. ... Demonstrate your expertise with relevant case studies. ... Communicate a realistic timeline. ... Mention potential risks or uncertainties. ... Include next steps.