This form lists the various state specific requirements regarding advertising for a franchised business. The form also provides a section for state specific comments and date of approval.
Wisconsin State Regulations Regarding Advertising - Status and History
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State:
Multi-State
Control #:
US-9-02-T-STP
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Word;
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FAQ
Under the statutes, brokers and licensees may not advertise any property as for sale or for rent without the prior consent of the property owner(s). All real estate advertising must be truthful and reflect the list price agreed to by the property owner.
Are Pocket Listings Banned? Pocket listings are legal throughout the U.S. For this reason, pocket listings may be handled by investment brokers rather than real estate agents. Pocket listings can look dubious because there is only one person representing both the buyer and the seller.
Advertising aimed at Wisconsin consumers is subject to the state's deceptive advertising law. The law forbids statements that are ?untrue, deceptive or misleading,? and applies to written ads in newspapers, magazines, and promotional brochures, radio and TV commercials as well as online representations.
For first point of contact materials, a real estate broker or salesperson is required to disclose, at a minimum: (1) the real estate license identification number; (2) the responsible broker's licensed name; and (3) the Nationwide Mortgage Licensing System (NMLS) unique identifier endorsement number (if a mortgage loan ...
The correct answer is b) Inform sellers of their responsibility to make all required property condition disclosures. A licensee, or real estate agent, must inform seller clients of their responsibility to disclose all required property conditions.
What must a licensee do when selling their own property and placing ads in the local publication? disclose their license status BEFORE entering serious negotiations.
The brokerage must use the name that is listed on the license. Also, the ad must include business name and telephone number of employing broker. Must be same size and must be phone number used by the broker, not a direct line phone to a specific salesperson or associate broker.
Specific advertising, also called operational advertising, describes a particular piece of property and stimulates activity in a specific property.