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Perhaps the best piece of direct mail to use is a postcard. Since this is a brief format, you are able to effectively reach customers without overwhelming them with information. Postcards are a great source for offering promo codes to new customers as well, especially if you're running a small business.
Because some people always look for the numbers, here are a few statistics that show direct mail marketing is effective: 67% of marketers say direct mail provides the best ROI of any channel they use, ing to a recent Lob survey of marketers.
Direct Mail Marketing. - An offer, announcement, reminder, or order item sent directly to a person at a particular address.
Direct mail is an advertising strategy of sending mail, such as pre-approved credit card applications or nonprofit fundraising letters, directly to potential consumers based on demographic information.
Mail-order business, also called direct-mail marketing, method of merchandising in which the seller's offer is made through mass mailing of a circular or catalog or through an advertisement placed in a newspaper or magazine and in which the buyer places an order by mail.
Direct mail is a form of marketing that involves sending a physical piece of promotional material through the U.S. Postal Service, or other courier service, to a home or business. Some recipients refer to it as ?junk mail? because direct mail generally arrives uninvited.
Direct mail marketing is a type of direct marketing that's delivered physically to a prospect's mailbox through the United States Postal Service or other delivery service. Postcards, flyers, and catalogs are common examples.
Direct mail is a type of advertising medium in which messages are sent to target customers through the mail. The terms "direct mail" and "mail order" are often used interchangeably.