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What is Trademark Licensing? Examples of trademark licensing include a sports team that licenses its logo to third-party merchandisers, a popular cartoon character used on clothing produced by third parties, or a soft drink company allowing a licensee to sell branded products.
Your trademark license agreement should be written, include negotiated terms and provisions, and be signed by all parties. To be valid, your agreement must address and include each of the following provisions: Parties: identification of the licensor and licensee (full, legal names)
For example, a software company could grant a non-exclusive license to multiple companies to use their copyrighted software. In this case, multiple companies can use the software, but none of them have the right to take legal action against potential infringers.
You grant to us a license that is: ? perpetual (meaning that it never expires); ? non-exclusive (meaning that you are free to license the Content to anyone else); ? irrevocable (meaning that, once granted, your permission cannot be withdrawn); ? royalty-free (meaning that we do not pay you for the Content); ? sub- ...
The steps for making a license agreement are as follows: Download a template for a licensing agreement. Choose your role as the licensor or licensee. Define the license(s) in the agreement. Decide whether the license is exclusive or not. Settle the matter of fees and payment schedule. Add a renewal date and rules.
An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
3. Trademark license agreement instructions Introduction of Parties. ... Recitals. ... Section 1: Grant of license. ... Section 2: No assignment or transfer. ... (Optional) Section 3: Territory. ... Section 4: Consideration. ... Section 5: Maintenance of records and audit rights. ... Section 6: Term.
In particular, a licensee's rights are generally not assignable unless the license agreement expressly permits assignment or the licensor otherwise consents. on its PLC Intellectual Property & Technology web services at .