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The unauthorized use of the name or likeness of a person in order to sell one's goods or services.
In South Dakota, all misdemeanors carry a lengthy seven-year statute of limitations. Most felonies also have a seven-year statute of limitations. Class A, B, and C felonies do not have any statute of limitations.
The right of publicity prevents the unauthorized commercial use of an individual's name, likeness, or other recognizable aspects of one's persona. It gives an individual the exclusive right to license the use of their identity for commercial promotion.
Is the right of publicity recognised? Yes. While there is no federal (ie, national) right of publicity, it has been determined by the US Supreme Court that the First Amendment (freedom of speech) does not prevent state law from providing a claim for commercial appropriation of a person's identity.
To state a claim for common law misappropriation of your right to publicity, you must allege that the defendant used your identity for some advantage (whether commercial or not) without your consent, resulting in injury to you.
A violation of this right occurs when an individual's name, likeness or identity has been misappropriated by another for commercial purposes. The victim in such a case is entitled to recover for the unauthorized economic gain by the tortfeasor.
In South Dakota, the statute of limitation for collection of an open account or breach of contract is six (6) years. South Dakota Codified Laws (SDCL) §15-2-13. An action for a breach of contract on a sale of goods under the Uniform Commercial Code must be commenced within four (4) years. SDCL §57A-2- 725.
Pursuant to SDCL 21-64-2, no person may use any aspect of a personality's right of publicity for a commercial purpose during the personality's lifetime or for seventy years after the death of the personality without the express written consent of the personality, or if the personality is deceased without the express ...