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Examples of licenses include a company using the design of a popular character, e.g. Mickey Mouse, on their products. Another example would be a clothing manufacturer like Life is Good licensing its designs and brand in a certain country to a local company.
Licensing gives a licensee certain rights or resources to manufacture and/or market a certain product in a host country. Licensing. Licensing is a business arrangement in which one company gives another company permission to manufacture its product for a specified payment.
In a franchise partnership, the business belongs to the franchisee. The franchisee essentially runs the business for the franchisor, but at a fee. In a licensing partnership, the licensee only pays the licensor for a specific product, for which the licensor may have taken out patent rights.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
This is a form promotional license agreement prepared from the perspective of a licensor looking to promote its brand by granting a license to a licensee to use the brand on its own products and ?premiums? (e.g., give-aways) in connection with the promotion thereof.
Generally, there are three types of licensing agreements: exclusive, sole, or non-exclusive. In an exclusive license, the licensee is only the party that can use the licensed intellectual property.