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A sponsorship agreement is a legally binding contract, written to provide fair and equitable transactions between a company or individual that is promoting the company, and the company that holds a brand, product, or offers a service. Sponsorship is a form of marketing.
Sponsorship forms need to collect key data including sponsor names, addresses, phone numbers, emails, and the amount of money the sponsor is willing to commit. This is critical for both record-keeping and delivering consistent communication to your sponsors.
A sponsorship agreement outlines the legal details between a sponsor and those who must enforce the sponsorship obligation. It also outlines fees for the service, term of the agreement, and liabilities of the parties.
Three types of events sponsorships to offerBranding These opportunities allow sponsors to display their logos to event attendees.Lead opportunities These opportunities give sponsors a way to collect sales leads.Networking With these opportunities, sponsors have a way to get to know attendees one-to-one.
How to write rules for event sponsorshipUnderstand their business goals.Establish each sponsor's marketing objectives.Understand what you have to offer a sponsor that will benefit them.Know the person who can say yes to your sponsorship proposal.More items...?
They will help you make your sponsors at ease when they receive your event sponsorship proposal:The Event Brand. What kind of event are you organising?Target audience.Professional Background.Unique strengths.Partnership benefits.Describe the event in a few words.Introduce your target audience.Prove your past successes.More items...
That said, the basics of a sponsorship agreement often include:The date the parties enter into the agreement.The names and addresses of the sponsor and rights holder/property.The start and end date the agreement.Terms regarding the right of renewal/right of first refusal.More items...
It is essential to define the roles & responsibilities of both parties in order to make the event successful. The Agreement sets out all the arrangements, including sponsorship fees, use of intellectual property rights, cancellation and postponement procedure, and other such things.
When can you use a sponsorship request form? If you're an organization that receives requests for sponsorship, then try using an online form to collect this information. The sponsorship request form template allows you to collect all the information you require to deal with a request.