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A real estate marketing agreement is a strategic union between a real estate broker or a developer and a mortgage or title company. The agreement is for the developer or real estate office to promote/market the services of the mortgage or title company for a fee.
A marketing agreement is a formalised document that delineates the terms and conditions under which parties agree to promote and market a product or service. It serves as a foundational blueprint, outlining roles, responsibilities, and deliverables to ensure alignment in marketing efforts.
Thus, a marketing agreement is essentially a legally binding contract between two parties. One of them is offering their goods and services in the market while the other is the one who would market or promote these goods in the market.
Thus, a marketing agreement is essentially a legally binding contract between two parties. One of them is offering their goods and services in the market while the other is the one who would market or promote these goods in the market.
An MSA is an agreement under which one person or entity agrees to market or promote the services of another in exchange for compensation. An example is a mortgage broker who promotes the services of a real estate broker, or vice versa. MSAs should focus on marketing, not referrals.