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The copyright holder of the music grants the license, and your cost ranges from a handful of dollars to hundreds of thousands of dollars, depending on the song and how you are using it. No law forces a copyright holder to grant a synchronization license to anybody willing to pay for it.
The master license pays only the artist for the right to use their recording; the synchronization license pays the composer for the right to use their song.
To include your music in CD Baby's Sync Licensing program, add CDB Boost ($39.99) to any release. This will also unlock track registration and royalty collection via the MLC and SoundExchange. If you are a Music Supervisor or need licensing assistance, please visit CDBabyLicensing.com.
A public performance also occurs when music is transmitted to the public, via radio, TV broadcasts, digital service providers, and any other means. Songwriters, composers, and music publishers have the exclusive right to play their music publicly and to authorize others to do so under the copyright law.
Sync licensing fees for television placements can vary widely, but on average they fall in the $5,000 to $10,000 range. This fee includes both the master license fee (paid to the record label) and the sync license fee (paid to the publisher).
Synchronization License: This is the right to synchronize a song or a piece of music with your visual image. It must be obtained from the copyright owner of the music, which is usually the publisher. You can find out who the publisher is by using ASCAP's Clearance Express (ACE) at .ascap.com/ace.