Missouri Trademark Assignment and License Agreement Regarding Design Mark

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Multi-State
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US-1015BG
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Word; 
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Description

A "trademark" is a word, design or combination used by an individual or a business to identify its goods or services. In some cases a trademark can also be a sensory mark--a sound, a color or a smell. Trademarks protect names used to identify goods (or services) and their source of origin. The law protects trademarks in part because trademarked items tend to carry with them certain quality assurances. You may use any kind of name or symbol as a trademark to identify your product. A license is a contractual right that gives someone permission to do a certain activity or to use certain property owned by someone else. Licensing agreement is an agreement between two enterprises allowing one to sell the other's property such as products or services and to use their name, sales literature, trademarks, copyrights, etc. in a limited manner. The stylized logo (also known as a design mark) is used to register words and/or letters having a particular stylized appearance, a mark consisting of a design element, or a combination of stylized wording and design. In other words, a design mark can protect a logo with or without words.
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FAQ

A trademark protects your right to use a design that identifies your business's goods or services. You might trademark a design for a logo, a label or product packaging. You gain trademark protection by using the design in business. A copyright protects original works of authorship.

Because copyright focuses on original works of authorship, the selection and arrangement must have some degree of originality. Simple grids or commonplace layouts are not considered original. Copyright for the compilation will be separate from copyrights for the content.

A trademark protects the specific, unique name, logo, and symbols pertaining to your products or business brand. Trademark protection may apply to business names, symbols, logos, sounds, and even colors that are emblematic of one specific brand.

No, you cannot trademark clothing design. Since clothing designs are the blueprints for physical goods, you can't trademark them.

Yes, you can trademark a design as long as it's used in the promotion of you business. For example, you can trademark logos, product packaging, and color schemes.

A Trademark Assignment Agreement is a written document that legally transfers a legally recognized word, phrase, symbol, and/or design (the Trademark) from the current owner (the Assignor) to the future owner (the Assignee).

If you create original sketches of your designs, those sketches are protected by copyright law. That means that no one can copy, distribute, publicly display, etc. your sketch without your permission. However, copyright protects original expression, not ideas.

To put it summarily, in case of an assignment of a trademark, there is a change in the ownership of the registered brand and in case of licensing, the right in the trade mark continues to vest with the original owner but only few restricted rights to use the brand/mark are given to the third party.

There are several ways to protect your artifacts, designs, products, services and systems and these are: copyrights, trademarks, trade secrets, design registration, utility patents, industrial design rights, trade dress. This page lists available ways to protect your designs, but for more details contact an IP lawyer.

You cannot trademark a shape by itself. However you can trademark a logo that incorporates a unique shape, like Nike's famous "swoosh." This prevents others from using your shape on commercial products without your permission. To qualify for a trademark, your design must be original.

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Missouri Trademark Assignment and License Agreement Regarding Design Mark