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Some examples of brand licensing are when companies license their name or logo to be used on another company's products or services. For example, Nike licenses its name and logo to be used on apparel, shoes, and other sporting goods.
Licensing is the process of leasing or renting a brand's image to manufacturers looking to sell products associated with the licensor's brand. There are two components to licensing; the licensor (the entity licensing their brand) and the licensee (the entity paying for the rights to a brand).
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. ... Do not overlook definitions. ... Define the royalty system. ... Explain the quality assurance monitoring process. ... Be aware of government regulations.
A trademark license agreement allows the licensee to use (but not own) the licensor's trademark in connection with agreed-on products or services. Licensing can help a company expand into new markets effectively and easily while lending the licensee an established name and reputation.
A brand licensing agreement is a legal contract between a branded company selling the use of their imagery, logo, or what is called "marks" to another company. This agreement allows a company to use a logo or other trademarks in marketing products or services without infringing on a copyright.
A licensing agreement is a contract between two parties (the licensor and licensee) in which the licensor grants the licensee the right to use the brand name, trademark, patented technology, or ability to produce and sell goods owned by the licensor.
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.