This Package contains sample press releases for use by businesses. It also contains several letters relating to media exposure and new products. The forms included are: Press Release for Major Development, Press Release for New Services, Press Release for New Product, Press Release for Web Based Service, Press Release for New Employee, Press Release for Hiring KEY Employee, Press Release for Web Site Milestone, Thank you letter for Media Exposure, Letter to Demo New Product and Letter Announcing New Product.
Iowa Press Release Package
Category:
State:
Multi-State
Control #:
US-AB12-PKG
Format:
Word;
Rich Text
Instant download
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FAQ
But the most golden of all the rules is to remember the five Ws ? who, what, where, why and when. These are the details that will put your story into context. And you want them to follow your opening paragraph as soon as possible. Again, try to keep it short and sweet, around four or five paragraphs.
-30- has been traditionally used by journalists in North America to indicate the end of a story or article that is submitted for editing and typesetting.
Here are seven steps to writing an effective press release, step-by-step: Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.
Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.
How to distribute your press releases in order to reach your target publications Work with a PR agency to distribute your press releases. ... Press release distribution services. ... Distribute your press release on social media. ... Build your own PR distribution list.
Seven steps to writing the perfect press release for digital... Step 1: Identify a newsworthy angle. ... Step 2: Establish the objective. ... Step 3: Construct a catchy headline. ... Step 4: Create your story. ... Step 5: Add a call to action. ... Step 6: Include a boilerplate. ... Step 7: Attach an accompanying image.
Although a press kit delivers more information than a press release, the overall goal is similar: to secure publicity for a company or client. Major events or stories that require more information than is typically included in a press release warrant a press kit.
Most journalists know that the basic format of a press release includes the five W's. Who, when, what, where and why information must be the core of any news story. In a news story, these facts are included in a concise and clear way.