Colorado Celebrity Promotion License Agreement for promoting website
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How to fill out Celebrity Promotion License Agreement For Promoting Website?
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Example of a Licensing Agreement Nestle (the licensee) agreed to pay $7.15 billion in cash to Starbucks (the licensor) for exclusive rights to sell Starbucks' products (single-serve coffee, teas, bagged beans, etc.) around the world through Nestle's global distribution network.
"At Coca-Cola we view licensing as a powerful marketing tool," says Dwyer. "It provides us with an opportunity to support, enhance and ultimately extend our brand messages through relevant product categories.
This is a form promotional license agreement prepared from the perspective of a licensor looking to promote its brand by granting a license to a licensee to use the brand on its own products and ?premiums? (e.g., give-aways) in connection with the promotion thereof.
These are some common types of licensing agreements: Trademark license - outlines how you may use a trademark Patent license - outlines your right to sell, use, make distribute and export a product that is patented Copyright license - outlines your right to reproduce and sell copyrighted assets.
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. ... Do not overlook definitions. ... Define the royalty system. ... Explain the quality assurance monitoring process. ... Be aware of government regulations.
An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
A licensing partnership is usually a short-term and non-exclusive arrangement that can cover multiple territories or markets. Examples of licensing partnerships are Disney, Microsoft, and Nike.