Colorado Steps in Developing an Attitude Survey

• Category: Employment - Surveys
• State: Multi-State
• Control #: US-151EM
• Format: Word; Rich Text

Description

This form may be used by management to assist in the development of an attitude survey.

Colorado Steps in Developing an Attitude Survey is a comprehensive guide that outlines the necessary steps to create a successful attitude survey. This process involves various stages that ensure the survey is well-designed, valid, and reliable. The first step in developing an attitude survey is identifying the purpose and objectives of the survey. By clearly defining the goals, researchers can determine the relevant questions and target audience for the survey. Key considerations include the specific attitudes to be measured, the intended uses of the survey results, and any constraints in terms of time or resources. The second step involves conducting a thorough literature review to gain an understanding of existing research, theories, and measurement scales related to the attitudes of interest. This step ensures that the survey is grounded in established knowledge and avoids duplication. It also helps researchers to identify appropriate measurement scales or develop new ones if needed. Next, researchers need to generate a pool of attitudinal items. These items are statements or questions that assess the target attitudes. It is essential to craft clear and unambiguous items that reflect the objectives of the survey. Researchers can refer to existing scales or develop their own items based on the literature review and objectives. After creating the item pool, a panel of experts should review and provide feedback on the items. This step ensures face validity and helps in identifying any potential issues with the items like ambiguous wording or biased content. The experts may include subject-matter experts, survey methodologies, and statisticians. Once the expert review is completed, the next step is to conduct a pilot study or pretesting. This step involves administering the survey to a small sample of the target population to assess the comprehensibility, relevance, and overall quality of the questionnaire. Pilot testing helps to identify and rectify any potential errors, confusing questions, or issues with the survey format. Following the pilot testing phase, the researchers should perform a comprehensive psychometric analysis of the survey data. This analysis includes assessing the reliability and validity of the survey instrument. Reliability ensures that the survey items produce consistent results over time or across different samples, while validity ensures that the survey accurately measures the intended attitudes. Finally, once the survey has been refined based on the pilot study and psychometric analysis, it can be administered to the desired target population. Researchers can use various methods such as online surveys, phone interviews, or in-person questionnaires to collect the data. It is important to ensure proper sampling techniques are employed to obtain a representative sample. In addition to the overall steps discussed above, there are various types of attitude surveys that researchers can employ depending on their specific research objectives. Some common types include Likert scale surveys, Semantic Differential surveys, Thur stone scale surveys, and constant-sum surveys. Each type has its own unique characteristics and requirements for development and analysis. In conclusion, the Colorado Steps in Developing an Attitude Survey provides a systematic approach to develop a comprehensive attitude survey. By following these steps, researchers can ensure that their surveys are scientifically sound, reliable, and valid, thus yielding accurate and actionable data on the attitudes of interest.