At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter.
-Use a friendly conversational style. Write your sales letter as if you were talking to a friend.
-Your sales letter needs to explain the benefits your potential customer will receive.
-Ask your prospect to take action such as to call you for more information, to visit your website, to complete and order form, etc. If you do not ask your prospects to take action, they won't.
-Include testimonials from customers. Testimonials are one of the most powerful sales tools available, so always include at least one testimonial in your sales letters.
-Make sure to include all of your contact information - telephone number, fax number, email address, postal address, and your website address.
-Consider enclosing a small, inexpensive free gift. Make sure the gift has your company name and contact information on it and that the gift is something a person would want to keep - such as a nice pen, a good highlighter, etc.
California Sample of a Sales Proposal Letter
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Multi-State
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US-04069BG
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FAQ
The 10 essential elements every sales proposal must havePersonalized cover letter.Know your customer's motivations.Executive summary.Outcomes.Interactive pricing tables.Compelling imagery.Make an action plan.Include social proof.More items...?
Key Elements of a Complete Proposal.Cover.Table of Contents.Abstract (also called Project Summary)Project Description (also called Narrative or Research Plan)Budget Explanation (also called Budget Justification)Vita (also called Resume or Biographical Sketch)Other Support (also called Current and Pending Support)More items...
Here are five elements your sales proposal should include making it persuasive and powerful.An executive summary.The appropriate level of detail.A reason to buy now.An outline of next steps.Easy to read, persuasive design.
Proposal letter template This first sentence should include your name and your company. Mention any previous meetings regarding the topic or any previous company history. Give a brief overview of what your proposal is about. In the second paragraph, state the purpose of your proposal.
A description of the product/service to be purchased. The key benefits of the product/service. Why the product/service should be purchased now. Mention of any warranties, guarantees, special terms that apply.
The 10 essential elements every sales proposal must havePersonalized cover letter.Know your customer's motivations.Executive summary.Outcomes.Interactive pricing tables.Compelling imagery.Make an action plan.Include social proof.More items...?
Basic components of a proposalAbstract/Summary. The abstract is the most important component of the proposal.Statement of Need. What is the issue that you are addressing and why does it matter?Project Activity, Methodology and Outcomes.Evaluation.Dissemination.Budget and Continuation Funding.
Here's the general structure of a proposal: As you can see, a proposal generally consists of: Introduction: A brief overview of the problem, solution, costs, and benefits. Issue: The main definition of the issue, including subject, purpose, main argument, background information and importance.
How to write a sales proposalWrite an outline.Define your prospect's problem.Write an executive summary.Do market research.Offer the solution.Identify the deliverables.Know your audience.Be detailed and transparent with pricing.More items...?
