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Example of a Licensing Agreement Nestle (the licensee) agreed to pay $7.15 billion in cash to Starbucks (the licensor) for exclusive rights to sell Starbucks' products (single-serve coffee, teas, bagged beans, etc.) around the world through Nestle's global distribution network.
These are some common types of licensing agreements: Trademark license - outlines how you may use a trademark Patent license - outlines your right to sell, use, make distribute and export a product that is patented Copyright license - outlines your right to reproduce and sell copyrighted assets.
"At Coca-Cola we view licensing as a powerful marketing tool," says Dwyer. "It provides us with an opportunity to support, enhance and ultimately extend our brand messages through relevant product categories.
Author grants publisher an exclusive licence The author gives the publisher certain rights over their material for the term of the agreement. These rights are granted only to this publisher and might include the right to publish, communicate, and distribute the published work online and to sublicence.
Licensing digital material will involve getting written permission from the copyright holder. This may be a publisher, author, or rights licensing agency. First, your team will need to determine what channels you would like to distribute this content, so you can determine what permissions you will need.
Content licensing agreements handle the legal ownership and use of the intellectual property. The individual or company that owns the rights of the content grants a third party permission to use it for monetary compensation, for example, or traffic referrals.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
Example of a Licensing Agreement Nestle (the licensee) agreed to pay $7.15 billion in cash to Starbucks (the licensor) for exclusive rights to sell Starbucks' products (single-serve coffee, teas, bagged beans, etc.)