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Product placement is a modern merchandising strategy for brands to reach their target audiences without using overt traditional advertising. Embedded marketing is another term for product placement since the product is embedded in another form of media.
This placement of branded goods or services is often found in entertainment, namely in movies or TV. For examples in the media, think of movies you've seen. If the lead actor is drinking a clearly labeled Coca-Cola beverage or using a clearly labeled Samsung cell phone, then this is product placement.
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
Definition: Product placement is a marketing technique that promotes a brand by placing the branded product in a non-advertising context, usually a TV show or a movie. The product is inserted into the program and is often seen as a natural part of it.
The term product placement implies embedding hidden advertising into films, TV series, video games, or any other audiovisual content. It usually involves showing a product or a company logo, or, if the producers consider it appropriate, characters may be seen discussing a particular brand.
Product placement is a form of advertising in which a company pays a content creator to place its product on the set of a movie, TV shows, or music video.
Product placement is a form of advertising that companies often use to promote their products naturally. Businesses can use product placement to improve sales, increase brand popularity and attract customers.
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
Product placement is a form of advertising in which a company pays a content creator to place its product on the set of a movie, TV shows or music video.
An agreement granting a production entity or studio a right and license to use a product and related trademark and other intellectual property (IP) rights for the development, production, and exploitation of a television, film, or other audiovisual production.