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These are some common types of licensing agreements: Trademark license - outlines how you may use a trademark Patent license - outlines your right to sell, use, make distribute and export a product that is patented Copyright license - outlines your right to reproduce and sell copyrighted assets.
Merchandise licensing has benefits for both the licensor and the licensee. The licensor is able to offer new products that fall outside its core competencies. It also provides critical revenue streams to entertainment producers and brands looking to grow.
A merchandise license describes the terms through which the DAF grants permission to a company to use a trademark, service mark or copyright for distribution, marketing and sale. These agreements also render a company as an official licensee of the DAF.
An agreement granting a third party a license to use trademarks, service marks, copyrights, or other intellectual property (IP) rights in a character, film, television program, video game, or other artistic property for the creation of consumer products for distribution, marketing, and sale.
A merchandising agreement is a legal contract between two parties in which the first party agrees to sell specific goods or services to the second party. In this case, "merchandise" refers not only to physical items but also intangible products such as intellectual property.
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.