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11 elements every restaurant business plan should include Executive summary. This is a brief summary of your company, why it's something the community wants or needs, and why it will be successful. ... Company description. ... Target market analysis. ... Sample menu. ... Organizational management. ... Restaurant design. ... Location. ... Marketing plan.
A business plan should include information on your target market, competition, business model, marketing strategy, and financial projections. A business plan is commonly associated with investors?it's what they will look to for a better understanding of a business, its concept, and its competitive advantage.
Your restaurant business plan is going to be a long document. Depending on the nature of your restaurant, your business plan could be anywhere from 10 to 50 pages ? so your readers will need to find sections easily. This is where a table of contents comes in.
A food or restaurant business plan should include the following: Your business entity type. Are you a sole proprietorship? ... Your food business concept. ... Your marketing, logo and name. ... Your target market. ... Choose an ideal location. ... Your budget. ... Your menu and price range. ... Your staffing plans.