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It is permissible to re-buy and resell handbags and authentic branded goods as long as they are genuine, legitimately purchased, none of the trademarks is changed, and they are not damaged.
In short, yes, you can legally resell preowned designer bags on your website as long as you're not infringing on any trademark or copyright laws. However, it's important to be transparent about the fact that the bags are preowned and not selling them as new.
Examine the bag for brand tags, authenticity labels, and serial numbers. Check to see if your bag has an inside tag with a brand name and a serial number on it (because almost all authentic purses will). The inside tags should be hand-stitched or stamped into the leather.
Chanel Files Trademark Case against Business Selling Altered Chanel Buttons. Generally speaking, if you purchase an item you have the right to resell it. This is an actual intellectual property law called the first sale doctrine.
Building a brand consists of these 10 steps: Identifying your audience. Research your competitors. Define your brand's purpose and position. Develop a personality and brand voice. Create your brand story. Pick a brand name. Write a slogan. Design your brand look and logo.