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Service marks are brand names or logos that identify a service provider; they can consist of a word, symbol, or design. Service marks are a form of intellectual property and are considered an intangible asset that is provided for the benefit of another.
The service mark symbol ? (the letters ?SM? in small capitals and superscript style), is a symbol used in the United States and some other jurisdictions to provide notice that the preceding mark is a service mark.
? A service mark is any words, names, symbols or devices, or any combination thereof, used to identify and distinguish services from those services provided by others. ? Trademarks and service marks must be filed on separate Applications. They require separate fees and submittal of separate specimens.
Examples of a Service Mark The name ?Visa? is a service mark that identifies the Visa credit card services, just as the MGM lion's roar is a sound-based service mark that identifies any MGM created movies. Many companies have multiple trademarks and service marks to help in branding their business.
Contents Step 1: Conduct a service mark search. ... Step 2: Complete the service mark application. ... Step 3: Submit the service mark application and pay the filing fee. ... Step 4: Respond promptly to correspondence from the trademark office.