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Branding a joint venture should be more than just slamming two or three company names together. A strong brand demonstrates the team's strength and unitybetter positioning the partnership to selection committees. A disjointed brand demonstrates potential problems that could occur down the road.
Create a joint venture agreementthe structure of the joint venture, e.g. whether it will be a separate business in its own right.the objectives of the joint venture.the financial contributions you will each make.whether you will transfer any assets or employees to the joint venture.More items...
These joint venture examples involve some of the world's most famous businesses.Caradigm (Microsoft Corporation + General Electric)Hulu.Barnes & Noble + Starbucks.Fiat Chrysler + Google.Samsung + Spotify.SABmiller + Molson Coors Brewing Company.Ford + Toyota.
Ten Things to Consider When Forming a Joint VentureKnow your partner.Know your partner's national culture.Decide on the respective roles in detail at the start.Discuss contingencies before the agreement is signed.Create a detailed joint venture agreement.Clear performance indicators.Establish an open dialogue.More items...?
(i) The name of the Joint Venture shall be (Joint Venture).