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How to Create a Slogan Decide what you want to say. Answer a few basic questions about what you want to accomplish with your slogan. ... Keep it simple. You might have a lot you want to say about your business, but it's best to keep your message clear and concise. ... Establish your company's voice. ... Brainstorm your slogan.
When a slogan is used to identify the source or provider of certain goods or services, then the slogan is a trademark. A slogan can never be copyrighted. A copyright legally protects creative works. Because a slogan is short and usually not very original, it wouldn't meet the requirements of copyright protection.
How to Trademark a Slogan Go to the United States Patent and Trademark Office (USPTO) website. Check the Trademark Electronic Search System (TESS) database. Make sure the slogan isn't already registered in the same category. Submit your trademark application. Pay the filing fee.
Here are some tips to get your creative juices flowing: Keep it short and simple. Be consistent. Focus on what makes you different. Make it timeless. Ensure it can stand alone. Consider your target market. Get input from friends, family, colleagues or clients.
You can adopt a slogan for your brand without filing out a trademark application. If you want to keep others from using it, however, you should trademark the slogan.