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A Testimonial Release Form is used to obtain permission from a person to use their testimonial. Testimonials are statements made by a person about a product, service, or experience and are often used by businesses to promote their products or services.
If someone writes you a review or testimonial and you want to publish that on your website or social media, you need them to sign a testimonial release form.
Determine what story you want to tell. You want your testimonials to tell a story about your product and business. ... Ask specific questions. ... Keep it short and conversational. ... Use the customer's name and include pictures, if possible.
Keep it short and conversational. Your testimonial should only be two or three paragraphs, at most. They should be written in your customer's tone so that your testimonial doesn't seem overly formal or technical. Testimonials are accessible, easy to understand the content that connects with potential customers.
Here's a B2B customer testimonial template based on this real-world example: [Talk about a benefit of the product or service used] [Talk about how it addressed a pain point] [Give a personal introduction] [Talk about the company] [Highlight a tangible result] [End with an endorsement]