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The letter should build a connection with the seller, be short, and stay positive. It's a good idea to leave out any remodeling plans you have in mind. To give the best impression, also make sure to thank the seller for their time and thoroughly proofread what you've written.
Before or after your value statement, let the prospect know why you're contacting. If they're a referral, let them know who referred you to them. If they've recently used a similar service and you're hoping to provide superior quality, let them know. This helps a customer differentiate your email from spam emails.
My name is [Name], and I'm a real estate agent working with [Team Name at Brokerage]. I represent homeowners in [Neighborhood]. Most recently, I sold the home at [address]. This is a highly desirable neighborhood, and homes are generally selling above asking price and going under contract in an average of [##] days!
A buyer letter should introduce who you are, highlight your favorite features of the home, explain your offer, and express gratitude to the homeowners. If done correctly and in the right situation, it could sway the seller in your favor. Ready to purchase the home of your dreams?
Keep it Short ? Prospecting letters should be concise and sweet. Don't waste people's time by giving too much information. Instead of repeating yourself, including any information on your business card (or website).