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20 Proven Methods to Market a Construction BusinessCraft a Direct Message to Your Ideal Client.Build a Content Creation Team.Post Content on Facebook.Post Content on Instagram.Post Content on LinkedIn.Hire an Estimating Firm.Attract Leads with a Lead Magnet.Promote Content through Weekly Email.More items...?
Construction Marketing: 11 Tips for Building a Better AudienceEnsure your number is super easy to find everywhere.Set up Google local service ads.Make your website helpful for customers.Get super niche with your audience targeting on social media.Follow up with past customers.Create compelling video content.More items...?
Three approaches to construction company valuationsMarket-based valuations. This method compares the company's performance to transaction data available from close peers.Income-based valuations. Income-based valuations use the company's expected cash flows to determine value.Asset-based valuations.
Depending on how many of the above boxes your business checks and most importantly, how large the business is, construction companies will sell for 1 4.5 X annual profit. With more than half of these businesses falling somewhere between 2-3 X.
Seven Steps to Greater Sales for Your Construction CompanyFind Potential Customer Targets and Leads. Start your sales process by identifying past, repeat and potential customers.Implement a Consistent Marketing Plan.Set a Meeting.Get the Facts.Present Winning Proposals.Follow up Aggressively.Create Loyal Customers.