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Key Sections To Include In A Press Release Heading. Include a concise, but direct title that clearly states the main topic of the press release. ... Subheading. Directly under the heading is a brief one sentence summary of the press release. ... Date and Location. ... Introduction. ... Body. ... Boilerplate. ... Contact Information. ... End Notation.
How to write a press release Find a newsworthy angle. Craft an appealing press release headline. Summarize your story in your subtitle. Introduce essential information. Provide supporting information and context. Lead into the reader's next steps. End with your boilerplate.
How to Submit a Press Release Find journalists who might be interested in your press release. Get the journalists' contact details. Craft a killer pitch. Make your subject line irresistible. Send your press release pitch (at the right time). Follow-up on your release.
Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.
Write a clear heading, so that journalists know what the press release will be about. The 5 ?Ws? ? what, when, why, where, who ? are covered in the first paragraph. The rest of the press release gives more detailed information. Press release is easily readable, typed in double line spacing.