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Logos. Client logos should be added to the top of the press release, to highlight the company as an additional way to increased brand awareness.
Press Release Format Contact information and 'For Immediate Release' at the top. Title and italicized subheading to summarize the news. News location and news peg in opening line. Two to three paragraphs to add context and additional details. Bulleted facts and/or figures. Company description at the bottom.
Any press release format will often begin with the logo of the company or organization issuing the announcement. It's also becoming common to include header images as well, in which a logo can be embedded. It's a good way to catch the reader's attention, but only if it's relevant.
Your release should go on your organization's letterhead, preferably with your logo or seal and contact information pre-printed. In the top left-hand corner, under your organization's information or logo, put ?FOR IMMEDIATE RELEASE?.
How to write a press release Write a clear, captivating headline. ... Include the date and your location. ... Quickly tell them what they need to know. ... Then give more context. ... Be honest and unbiased. ... Eliminate industry jargon. ... Include relevant, colorful quotes. ... Sign off appropriately.