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16 ideas for developing strategic partnerships Make your pitch hyper-targeted. Look for overlapping core values. Establish criteria where both parties can win. Be confident. Conduct a partnership audit. Look for the right team at the right level. Show your product in action. Take your time.
5 steps of strategic planning for nonprofits Set fundraising targets. ... Get input from key stakeholders. ... Determine your key fundraising and marketing strategies. ... Establish SMART objectives. ... Choose tactics to support each objective.
A strategic partnership is any kind of collaboration that a nonprofit enters into with another party. Strategic partnerships are sometimes also called strategic alliances. Nonprofit partnerships can take the form of associations, joint programming, shared services, or mergers.
The deal between Starbucks and Barnes & Noble is a classic example of a strategic alliance. Starbucks brews the coffee. Barnes & Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.
Some good examples of strategic partnership agreements between brands that you may have heard of include Starbucks' in-store coffee shops at Barnes & Nobles bookstores and HP and Disney's ultra hi-tech Mission: SPACE attraction. But that's just the tip of the iceberg.